THE UNITED ALLIANCE
BRAND CREATION & UX DESIGN
The CEO of The United Alliance reached out to me with a recommendation from a close relative. He saw that I "captured the soul" of his relative telling a story through the branding. He had previously worked in the Business Management/Finance industry for many years responsible for millions of dollars. He realized this industry doesn't always have the level of morality and honor that he wanted coming to the conclusion to create a company that did.
The scope of work began with logo concepts taking in the verbiage in which The CEO described who he is, what his company stands for, and creative inspiration. Some of the key words he emphasized were simple, Egyptian, and mosaic. As I began researching Egyptian designs I noticed they tended to have thick blocky styles and most paths led to some form of a crown. With my focus being simple I started with the crown.
Knowing the plan was to branch the main company out into consulting and management I thought about what came to mind when I thought of each. With consulting, I thought of guidance, wings to elevate a business and guardian making safe and smart choices for another business. Hence the wings in the design. The CEO also has a faith-based background so the "guardian angel" concept was relevant as well.
Lastly, as I began to think about ways to visually convey management I immediately thought secure, strong and bold. When I finally landed on a shield concept my favorite aspect was that it also meant as the management company taking responsibility it meant they would hold the shield. The company would protect the businesses through guidance, strength and wisdom. Finally, this piece brought the whole mosaic concept together.
PRINT & DIGITAL ASSETS
With the beginning of a company, it's important to start out strong and professional. Logo going on everything as well as all assets digital or print are laid out sharp. For potential clients to know immediately that The United Alliance group shows up dressed to the nines, ready to work.
As soon as The United Alliance landed the company's new office space there was an immediate request for decals to be designed. We wanted to make sure even when people walked into the office they knew what the company is about.
We agreed to make the company's website feeling more of a light and airy vibe with a hint of creativity which is where the pops of color come in. We worked very closely making sure the work I put in was what the CEO dreamed of. Through the process we created a storytelling experience that is welcoming, inspiring and enticing.