SENIOR UI/UX DESIGNER & CONTENT CREATOR
I started out as a designer for social media content, email marketing, and UI/UX design. I quickly moved into major pitch deck designs, welcome flow email campaigns, brand bible creation, catalog layout design being sent out to hundreds of thousands of people, and most recently product design. I never thought I would be designing watches, jewelry, and eyewear but here we are.
When I came into Vincero I noticed there was a lot of patchwork done on the website. There were no design systems in place, every landing page was created uniquely causing user chaos when exploring the site. I created unifying design systems to increase targeted user flows throughout the site. We also ran AB testing throughout the site to establish the most successful layout options. We also reduced file sizes of all imagery to increase site speed optimizing performance.
UI/UX | HOMEPAGE
We started to revamp the homepage, it was my responsibility to do a competitive analysis of our direct competitors. Focusing on the importance to create blocks that gave us flexibility in our designs but without being overtly complicated for our developer. Ultimately, this gave our e-commerce manager the autonomy to change things out on the fly as we shifted from sales to major marketing campaigns.
UI/UX | LANDING PAGE
Every year Vincero runs a campaign called Chasing Legecies. This year we partnered with Aaron Brimhall a world-famous photographer known for his work with major motor vehicle brands like Porsche, Honda, and Alfa-Romeo. It was important to create a landing page that was as legendary as he is.
UI/UX | PRODUCT LAUNCH
Vincero officially launched the commuter series paving the way for their carry collection. It was important to establish a clean aesthetic with a high-end feel for the premium-priced bag. Working with the developer to create a seamless responsive experience across platforms.