REBRAND & UI/UX DESIGN
MY ROLE
Danny was reffered to me from a previous client. After a few phone calls we had Danny rebranded and a whole new site launched. Within a few weeks he saw a spike in his online traffic and a major upward trend in his business. Danny is the kind of guy that once you're in his presence you feel the good energy and authenticity. His customers can't say enough about him in his reviews. We just had to create a website that introduced his personality the way he comes off in person.
LOGO
Danny's previous logo had a lot going on, it made it difficult to to see the connection between surfing and hawaii. We wanted to come up with something that was fun, had island vibes, easy to add to merch while having a little personality.
COLOR SCHEME
OCEAN DEEP
#627A8B
SEA GLASS
#4095A5
SEAL
#8F8B83
PAPAYA
#E26134
COCONUT
#FFFFFF
FONTS
Poppins
abcdefghijklmnopqrstuvwxyz
1234567890
Poppins Extra Light
abcdefghijklmnopqrstuvwxyz
1234567890
PRINT & DIGITAL ASSETS
HOODIES
WEBSITE
Upon the unveiling of his updated website, Danny gained a user-friendly platform enabling visitors to effortlessly submit booking requests, indicating their desired dates for surf lessons during their stay on the island. This setup empowers Danny to oversee his schedule while providing convenience to prospective clients. The enhanced web experience resulted in a remarkable 342% surge in site traffic, attracting a significant influx of clients. Furthermore, local hotels expressed interest in collaborating on package deals, further cementing Danny's foothold in the surf lesson industry.
The addition of a chat feature enables Danny to respond promptly to inquiries through a mobile app in real-time, enhancing customer engagement. Thanks to robust SEO optimization, Danny's website now ranks among the top searches for surf lessons in Hawaii, significantly boosting his visibility and attracting more business. Overall, the improvements we've made to his website have brought about significant enhancements for Danny's surf lesson business, positioning him for greater success in the industry.