I collaborated closely with the creative director to spearhead the re-vamp of the ECA (Early Childhood Association) project. Our primary objective was to craft visually captivating and compelling page layouts aimed at attracting new members to join the association. To achieve this, I took the lead in creating wireframes and InVision mockups, which provided our client with an interactive preview of the proposed designs.

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Our design approach prioritized responsiveness, with a focus on mobile-first design principles. This ensured that the website would offer a seamless and intuitive experience across all devices, from smartphones to desktop computers. By emphasizing responsive design from the outset, we aimed to optimize user engagement and retention across various platforms.