BRAND CREATION & UX DESIGN
MY ROLE
Marchand Lynae Beauty & Co. is a lash studio located in Scottsdale Arizona. The studio specializes in various lash treatments and beauty services. I created a few vision boards for her to look through and choose the style she preferred. When we landed on a color scheme and look I began creating her brand involving, earth tones, branching out from typical lash logos and designing a look that felt like the client was walking into a spa.
LOGO
This logo can be used in various combos. The icon alone for social media, watermarking, or as a graphic element. The text is used as the main logo for business cards, website branding, and marketing materials.
COLOR SCHEME
COBBLESTONE
#8B857F
ASHWOOD
#927C6B
OLIVE
#647259
BLACK SAND
#242323
LACE
#FFFFFF
FONTS
August Stories
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1234567890
Charming Classy
abcdefghijklmnopqrstuvwxyz
1234567890
Avenir Light
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1234567890
PRINT & DIGITAL ASSETS
BUSINESS CARDS
With the beginning of a company, it's important to start out leaving an impression. Keeping the business card simple and elegant was the goal. To be able to hand over something that felt high-end and luxurious.
OFFICE DECALS
It's been proven that people are more likely to identify a logo when there is a visual, so including the symbol is important especially when a new client is looking for your space.
WEBSITE
Marchand had originally started with a scheduling system app but it was extremely restrictive when it came to look, feel and capability. I designed her site with mobile first in mind due to how many of her clients relied on scheduling from their phones. The new site allows her clients to have their own logins to not only schedule but change or edit their bookings. It has brought in more business and already made an impression on her long term clients with the ease of the new process.