TAGBOARD
UI/UX DESIGNER
MY ROLE
At Tagboard, we had a standard display structure, but to create the best experience we used creative assets to design an experience for the individual purpose. Display ratios varied, and clients either provided assets or requested that we create them. Some of my favorite projects involved clients who gave us creative freedom, allowing us to develop unique and impactful displays.
CUSTOM DISPLAY DESIGN
When we began integrating Snapchat into our displays, we needed innovative methods to incorporate fan content into our software and teach users how to utilize this new feature, optimizing their experience. Through our partnership with Snapchat, I had the opportunity to design the first unlockable Snapchat filter only available on-site and for 24 hours. The photo above shows the pre-game screen as we tested the display to ensure clarity for fans attending the game. Additionally, since this was a novel concept, I created an animation to guide fans on how to access the filter in the stadium using their phone cameras.
DASHBOARD REDESIGN
Tagboard reached a critical stage in its start-up journey where the UI needed a significant refresh. The existing design was outdated, clunky and required substantial improvement to enhance user experience. I took on the challenge of redesigning the interface, focusing on aesthetic appeal and functional efficiency. This involved a comprehensive evaluation of the current interface to identify pain points and areas for improvement. Collaborating closely with the development team to ensure that the new designs were visually appealing and seamlessly integrated into the existing system.
UFC CUSTOM DESIGN
UFC approached Tagboard with an ambitious goal: to bridge the gap between fighters and fans. They sought to not only amplify the hype surrounding the fighters but also to ignite conversations and engagement across social media platforms. To achieve this, the solution involved displaying a dynamic tagboard in various key locations: inside the arena, outside the arena, and even within the locker rooms. One of the challenges we faced was ensuring that the tagboard's display was optimized for different screen resolutions across these diverse locations. I leveraged media queries to create a responsive design that seamlessly adapted to different screen sizes. This approach not only ensured consistency and coherence in the display but also simplified the process for UFC, allowing them to effortlessly switch between screens without compromising the user experience.