REBRAND BRAND & UI/UX DESIGN
MY ROLE
Danny and I had a mutual friend who took one look at his previous site and said, "You need to call Vanessa." So after a few phone calls we had Danny rebranded and a whole new site launched. Within a few weeks he saw a spike in his online traffic and a major upward trend in his business. Danny is the kind of guy that once you're in his presence you feel the good energy and authenticity. His customers can't say enough about him in his reviews. We just had to create a website that introduced his personality the way he comes off in person.
LOGO
Danny's previous logo had a lot going on, it made it difficult to to see the connection between surfing and hawaii. We wanted to come up with something that was fun, had island vibes, easy to add to merch while having a little personality.
COLOR SCHEME
OCEAN DEEP
#627A8B
SEA GLASS
#4095A5
SEAL
#8F8B83
PAPAYA
#E26134
COCONUT
#FFFFFF
FONTS
Poppins
abcdefghijklmnopqrstuvwxyz
1234567890
Poppins Extra Light
abcdefghijklmnopqrstuvwxyz
1234567890
PRINT & DIGITAL ASSETS
HOODIES
WEBSITE
The previous site was like a 90s nightmare, that made you feel like you might be scammd. It might sound harsh but something I said to Danny's face and he laughed. It was one page and the only way to contact him was through his phone number on the screen. His new site allows people to submit booking requests with dates they'll be on the island so he still has control over his own schedule. It has a chat feature that he can respond to questions quickly through the app on his phone in real time. The SEO has set him up to succeed as one of the top searches for surf lessons in Hawaii. We've made major improvements for his business implementing his new site.