Nike Banner Ads

ILLUSTRATION & ANIMATION

OBJECTIVES

Showing off the flexibility and comfort of the shoe without going too long and losing the users attention. Creating a visual that sparks curiosity to know more and leading them into Nike’s site through a simple but appealing introduction.

OBSTACLES

Most of the web pages these banner ads will be on will be loaded with content. Trying to create a simple design with subtle flash to pull attention away from the main screen. Knowing the screens the ad will be on could be overwhelming gives opportunity for a well designed banner ad to pull the user away from the busyness to a fresh experience. If not executed well the ad could overload the already full page.

C A S E - S T U D Y